Why Buy Authentic Italian Produce?
Italian cuisine is world-renowned, and for good reason. However, though you may see a ‘genuine’ Italian restaurant on every block these days, it is seldom so. The difference? Authenticity begins and ends with the quality of the produce being used.
The perfect tomato, or pomodoro, is needed for the perfect sauce. Although you don’t see it, ideal Italian weather conditions, and hundreds of years of trial, error, and tradition come together in the fragrant, rich red sauce we’ve all come to love. Most high-quality sauces are made from Roma tomatoes, or the highly coveted San Marzano variety, which were first grown in the volcanic soil at the base of Mount Vesuvius, near Naples. Though tomatoes can be grown elsewhere, the North American climate simply does not accommodate the tomatoes the way the Italian climate does. And perhaps the tomatoes, too, have become deeply, and stubbornly rooted in their Italian heritage.
The same can be said for wheat, and olives. The taste of authentic Italian sauces, pastas, and oils are often imitated, but to date, never replicated.